Culture of Trust® Offerings


Based on our proprietary Trust Infusion™ model, our Culture of Trust® offerings can help you build a sustainable culture of trust that impacts the things that matter—healthcare provider engagement; teamwork across disciplines, among nursing staff, and across departments; quality of care; patient outcomes; patient satisfaction; quality improvement efforts; reimbursement rates; turnover; financial performance; and more.

We have been on the frontline of healthcare for over 35 years. You won’t find the variety of expertise behind our thought leadership in any other firm. Our framework is comprehensive yet simple and practical.

With hospital reimbursement now being tied to value-based care, administrators must focus on the following in order to survive:

    • Quality of care
    • Patient satisfaction
    • Cost

The good news is—effective teamwork impacts all of the above. And at Trust Capital Institute®, we know how to create cultures of trust at the heart of effective teamwork.




Our consulting services begin with benchmarking. The Perceived Trustworthiness Indicator™ provides a baseline measure of the research-based elements behind trust. A social network analysis identifies where trust is strong, weak, or absent between key departments and constituencies in your hospital. These baselines not only serve as reference points from which to gauge your progress, but provide the business intelligence you need to generate goals that add real value.

Unless trust issues are identified and addressed, other improvement efforts could be futile—and costly. A trust-based culture creates the solid foundation from which to springboard your quality improvement efforts. Forming a strong, healthy culture (“how” your organization works together) will enable your quality improvement efforts (“what” to improve) to flourish. Our expertise in the areas of strategy, Lean Six Sigma, quality improvement, change management, communications, and marketing can help you take your organization to the next level.

Learn more about our Perceived Trustworthiness Indicator®


Training and Coaching


Investing in the development of healthcare providers, leaders, and administrators enables them to perform their best. We believe that true culture change takes place when leaders are effective role models. Our training and coaching begins at the top, then cascades throughout your hospital. We provide coaching for executives and teams, so everyone is equipped to succeed.

Based on research and years of experience with what works, our proprietary Trust Infusion™ model is comprehensive yet simple and practical. You won’t find the variety of disciplines behind our thought leadership in any other firm. To learn more about how your hospital can create a work environment that delivers value-based care, contact us.



1 Porter, M. E., & Lee, T. H. (2013). The strategy that will fix health care: Providers must lead the way in making value the overarching goal, Harvard Business Review, October, 1-19.

2 Institute of Medicine. (2001). Crossing the quality chasm. Washington, DC: National Academy Press.

3 Interprofessional Education Collaborative Expert Panel. (2011). Core competencies for interprofessional collaborative practice: Report of an expert panel. Washington, D.C.: Interprofessional Education Collaborative.


What Our Clients Are Saying:

“Lynn is a very bright and talented professional who quickly earned my respect for her passion and ideas. I strongly recommend Lynn to anyone looking for a consultant who can help improve team productivity and leadership development.” 

—Randy Hain, Partner, Bell Oaks






What Our Clients Are Saying:

“Jacqueline is one of those consultants that builds relationships with everyone she works with. Clients love her! Her knowledge and expertise are superb but her most valuable asset is her interpersonal skills and ability to communicate and interact with people at all levels in the organization and truly consult with them, give them unbiased advice, make recommendations, and help steer the course. Her honesty and integrity are beyond reproach.”

—Jacalyn Smeltzer, Ph.D. Manager, Axis Capital

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